Marketing Projects
Avoda Shava
Promoting Gender Diversity
in the Israeli Labor Market

Avoda Shava is a nonprofit company that aims to promote a gender-equal labor market in Israel.
It provides other organizations practical tools & programs for implementing gender equality.
My Projects at Avoda Shava
The designed materials are based on the organization’s values and bring a message of diversity and suitability for different audiences along with a sense of confidence and stability.
I’m proud to take part in the organization’s projects as a graphic designer. I work closely with various functionaries in the association and make a significant contribution to the visibility of the materials, that emphasize the organizations’ professional reputation and its values.
Newsletter
Newsletter March 2021
The Newsletter presents the last activities & projects of “Avoda Shava” and the people behind them.
Children's book
Landing Page
The landing page’s purpose was to encourage the target audience to purchase the book.
The book was written by Tal Chen and illustrated by Shirley Pronges.
The designs are based on the illustrative language of the book and the visual concepts of “Avoda Shava”.
“Stamp of Equality”
Landing Page
The landing page’s purpose was to encourage the organizations in the Israeli labor market to join the
project and obtain the “Stamp of Equality”.

Certificate of Appreciation
The certificate is awarded in recognition and thanks to companies and organizations who have contributed to the activities of “Avoda Shava”.

...Coming soon
Re-design of "Avoda Shava" WEB site
Thank you for reading
Hopeful you enjoyed this case study and got familiar with Avoda Shava. You can visit the existing WEB site and follow Avoda Shava on Facebook.
Credits & Recognitions
Banner vector created by svstudioart – www.freepik.com
Banner people vector created by pch.vector – www.freepik.com